LA Marlouf & la Babouche
Morocco. My beloved home country, with its culture dating back centuries, brimming with complexity. The only place in the world where the violin is played on the knee and where argan trees grow. In my country, interactions and reactions are often driven by emotions rather than rationality. My initial goal was to break clichés around Moroccan people and culture, in a simple and unifying way with a dash of self-deprecation (“Marlouf” is a pejorative name given to us Morrocans), without falling into the endless « We are not bad guys » or « Have you heard of Arabic poetry? »
Creating La Marlouf seemed like an obvious answer to all stereotypes. The so-called MARLOUF is not what you think, and is beyond clichés. Good things bring people together, like a delicious beer with Moroccan flavors, that inspires reflection and constructive debates.